Week 10

Some fashion industries are from the low end market, some are middle market, mid-high market and there are also high-end fashion market. So there is a chart made to show which companies belong to which category as what we researched.

The chart from low end market to high end market

Some of the low mass market are Uniqlo, Cotton On, Pull & Bear, and FOREVER 21. H&M, ZARA and TOPSHOP are between the low end market or the mid market. The mid-market we found are the Marks & Spencer, and Abercrombie & Fritch. The mid to high fashion market are COS, HUGO BOSS, Calvin Klein and Lacoste. And the high-end market are CELINE, RED Valentino, Kate Spade, Miu Miu, Dior, Louis Vuitton , etc.


H&M is a low to middle class fashion market. It is also known as a mass production fashion industry. H&M is a big company which has it's own independent brands such as H&M, COS, Monki, Weekday, Cheap Monday and & Other Stories.

 

H&M

H&M design team always creates garments according to trends with a very affordable prices. The collection included accessories, women clothes, men's, kid's and teenagers. H&M has 61 stores in worldwide market and online shopping in 23 countries.

 

COS

COS is a high-end design brand. They design within seasons and are available for women, men , and kids. COS is available in 30 countries and 19 markets online stores.

 

Monki

Monki is created with it's playfulness, creativity and colourful designs which are suitable for all ages. It is available in 13 countries and 18 online market stores.

 

Weekday

Weekday is inspired by the Scandinavian style using denim styles. They keep future fashion and society in mind. There are stores in 5 countries and ships to 18 markets.

 

Cheap Monday

Cheap Monday influence street style and subculture with catwalk vibes. They are completed with high-fashioned accessories. Cheap Monday is available around the world, as well as from its own stores and online in 5 markets.

 

& Other Stories

& Other Stories is all about fashion, which focus on quality and design details as well as personal expression and styling. & Other Stories opened in Europe with stores in 10 countries and online sales in 13 markets.